Customer is always right, and that customer is king, right? At least that is what the playbook for any successful venture says. And you can be sure that professionals in the cleaning industry have been spending sleepless nights scratching their heads and thinking just how they can produce good cleaning products that would lead to great customer satisfaction. The 2014 P&G Professional Cleaning Industry Insights Survey gives insights into this assertion. Cleaning industry professionals said that having their customer satisfied ranks top on their list of concerns (36%) followed by business growth at 18% and profit making 18%. The concern for customer satisfaction comes up higher than the previous year when it recorded 29% in the surveys.
WHAT IS CONSUMER SATISFACTION; CURRENT CONSUMER TRENDS FOR CLEANING PRODUCTS
QUALITY AND EFFECTIVENESS
The pressure to maintain top-notch cleanliness standards is almost at the pitch; both for such businesses like hospitals and restaurants, homes and virtually every space where there is human existence. Mothers are still struggling with the perennial problem of stubborn stains. Business still struggle with such critical yet difficult places to clean like the bathrooms/washrooms and the kitchen for quick service businesses.
Quality for such businesses and homes would mean that the cleaning products providing not only an immediate solution to the most paining problems immediately but also for the long term. Businesses and home owners would almost jump for products that give a sparkling clean for the kitchen, bathrooms, entrance and hallways. Consumers are keen on whether the cleaning products will have a spotless effect and not affect their skin, the fabric, the surface and the environment.
Many consumers are now keen on green products. Customers are becoming savvy and keen on the overall health and environmental impacts of the cleaning products. Marketers for cleaning products have been keen on emphasizing that their cleaning products are of excellent quality; they will give an excellent clean with just one wash or with just a wipe. The consumers have however been left to grapple with the trail of the negative health effects as well as damaging impact some of the ingredients leave behind. Such could attract greater hidden costs in health care, and in taking care of the detrimental impacts on the surfaces that have borne the brunt of the unfriendly cleaning products.